Earlier this week, Samsung unveiled the official costs of its 2024 TVs, opening the floodgates for leisure fanatics and long-awaited upgraders to place their cash the place their mouths have been for the most recent residence shows. Like LG and TCL, AI is on the core of this yr’s Samsung TVs, from the anti-glare S95D OLED mannequin to the growingly in style Body TV to the common-or-garden 4K QLED that most individuals will seemingly find yourself shopping for. Oh, and Samsung will toss in a 65-inch 4K TV — the TU690T mannequin from 2022 — with any of its TVs you preorder, in order that’s candy.

To not be outdone, Amazon’s Large Spring Sale this weekend is each matching Samsung’s free TV supply and discounting each mannequin by $100, making it the vacation spot for Prime members to improve to the most recent QLED, OLED, 8K, and way of life units.

With out query, the showstopper of Samsung’s 2024 TV lineup is the S95D OLED, which ZDNET’s Jason Hiner and I first laid eyes on at CES in January. The mannequin earlier than it, the S95C OLED was already improbable after we examined it, and the most recent mannequin steps issues up with an anti-glare show that solves one of many largest points with at the moment’s OLED panels: neutralizing the distracting reflections of ambient gentle to supply higher distinction and, in some way, stronger coloration depth.

There’s additionally the cheaper S90D mannequin that losses the anti-glare therapy however nonetheless will get an up to date AI processor for depth enhancing, ramping the refresh fee as much as 144Hz, and improved 4K upscaling. I will observe that the S90D would not are available in sizes smaller than 55 inches, which is in comparison with, say, LG’s new C4 OLED that is out there in 42- and 48-inches.

Additionally: Samsung’s S95D OLED is one of the best TV of CES 2024 and greatest on this planet proper now

The large improve with this yr’s Body TV is its skill to dip all the way down to 60Hz refresh fee for lowered energy consumption. As for the costly however more-accessible-than-ever 8K fashions (QN800D and QN900D), Samsung’s hoping that its new AI upscaling and motion-enhancing options can be sufficient to entice potential consumers, in case the bonus 65-inch TV would not do the trick.

Lastly, let’s speak in regards to the “free TV.” It is the TU690T mannequin, launched again in 2022, with a satisfactory Crystal UHD 4K processor (for upscaling) and two HDMI ports. The precise show expertise, dubbed “Direct Lit LED” is not any native dimming like on one of the best mini LED units we have examined at ZDNET, however in response to Amazon consumers, ought to get vibrant sufficient in most lighting circumstances. 

In the end, the free 65-inch TV, which usually sells for $449, should not be the primary purpose you purchase considered one of Samsung’s 2024 fashions. However for those who have been already contemplating choosing considered one of them up, whether or not it is the Body TV, OLED, or 8K QLED, having an additional set for the basement, visitor room, or simply as backup shouldn’t be the more severe concept. And Amazon will even deduct an additional $100 for those who’re a Prime member.